3 Logo Design Tips for Small Businesses

Your company logo will be your customers’ first impression of your brand. It is a big part of your visual branding and will appear everything from your physical store and products to your website and social media ads. Simply, it is your company identity. It can make or break your potential customers’ view of your company or brand.

With this in mind, you would think that most business owners will give a lot of thought to their company logo. However, you will be surprised by how many small business owners don’t put as much thought into it. Unless your business belongs to the graphic design industry, it is best to leave it in the hands of a professional graphic artist.

Avoid the temptation to create your own logo or insisting on everything you want to your graphic artist if you are not well versed in this field. There is no shortage of professional graphic artists that you can hire for this task. After all, an effective logo takes professional skill to create.

It is important to consider the message your logo will be sending. Make sure that you are able to communicate what your brand is and who is your target market so the artist can visualize it perfectly in a logo. Here are some tips that you can discuss with your graphic artist.

Font

If you want your artist to include text in the logo, avoid highly stylized fonts. Small business owners’ mistakes include using fonts that are difficult to read. If the customers can’t read your logo, then they will not remember or recognize your name.

Simplicity

Simple logo works best. If your logo is complex, the potential customers will have a hard time knowing what your company actually does. Photo studios can use camera motif logos while flower shops can use floral themes.

Avoid wrong impressions

Make sure that the logo will not be misinterpreted. There are times when certain designs can be seen in different ways. As soon as the graphic artist is done, ask other people for their opinions.

5 Basic Web Design Skills Small Business Owners Should Know

As an owner of a business owner with a limited budget, you may have to opt to create your own website as a start. However, creating your company website can be overwhelming with hundreds of themes and tools to choose from.

If you don’t know where to start, here are the basic skills that you have to learn first.

  1. Changing a typo/text/etc.

As simple as it may seem, many business owners couldn’t change a simple typo. You may be able to hire a web developer to put up your website, but they can’t do every single typo correction forever. As a website owner, you may want to do some minor changes in text, captions or fonts. You can do it yourself if you actually know how to do it. Spend some time learning how to tweak your website’s content.

  1. Posting a blog article

Many companies who want to be established as the thought-leader in the industry keep informative and helpful blogs for customers and visitors. Some would post a new article every day, others post every week, while a handful would post every month. No matter how frequent you want to make a blog post, it is important to know how to do it yourself. How will you put the article, featured image, date and even edit your desired URL may be simple but important skills.

  1. Posting a YouTube video

Videos are powerful content that you can use in your homepage, product pages, and blog posts. Knowing how to put it in your website is a skill that is easy to learn, yet many are still not capable to do. With videos, more visitors will stay longer on your web pages and this will help your website rank in Google.

  1. Uploading a photo

Photos are important on every webpage. Whether it be a homepage or a contact page, you must be able to know how to upload the photos and how you will position it on a page. Remember that photos can make or break your web design. You must learn how to properly upload your photos on the right page at the right spot.

  1. Rearranging a webpage

There are various themes with different designs that you can choose from. For expert webmasters and web developers, they can rearrange the whole website in just a few minutes. Rearranging can depend on what seems to be the most effective way to convert sales.