Search Engine Optimization may be a foreign language for many startup entrepreneurs. If this is the first time that you are learning about SEO, then you better know the benefits that you are getting from it. It is important to understand that it is not a marketing cost. Rather it is part of your investment in your company.
As a business owner, you naturally want increasing sales. Not just a one-time luck, but a steady flow of increasing sales for your venture. SEO helps you get those sales coming from the interest. It is undeniable that most of the people now are using Google to find the services and products that they need.
Nowadays, businesses do not look for customers. Buyers look for products and services online and compare them before making an actual purchase. If your target market can’t find you online then you are invisible to them. Imagine people just walking pass by your store.
If you have a startup, you better have a functioning website. Not only a website with beauty, it must be an optimized website that the search engine can put in its index.
Let’s assume that you are selling a shaving cream that has the best quality in the market. You can’t rely solely on your family and friends to do word of mouth for you. You need a website that will come out of Google’s first-page result when people search the term “shaving cream”.
How can you convince Google that your website is the best answer to the inquiry of “shaving cream”? You have to use SEO. SEO does not only make sure that the target keywords are present in your website. It strategically makes your website genuinely useful for your target audience. Google loves helping searchers and with SEO, you can make your website the place where people can get what they need when they want it.
SEO will help you focus on your target market and their user experience. Once you can this done, be ready for the outpouring sales.