Brand Awareness – Best SEO Benefit for a Startup

Search Engine Optimization may be a foreign language for many startup entrepreneurs. If this is the first time that you are learning about SEO, then you better know the benefits that you are getting from it. It is important to understand that it is not a marketing cost. Rather it is part of your investment in your company.

As a business owner, you naturally want increasing sales. Not just a one-time luck, but a steady flow of increasing sales for your venture. SEO helps you get those sales coming from the interest. It is undeniable that most of the people now are using Google to find the services and products that they need.

Nowadays, businesses do not look for customers. Buyers look for products and services online and compare them before making an actual purchase. If your target market can’t find you online then you are invisible to them. Imagine people just walking pass by your store.

If you have a startup, you better have a functioning website. Not only a website with beauty, it must be an optimized website that the search engine can put in its index.

Let’s assume that you are selling a shaving cream that has the best quality in the market. You can’t rely solely on your family and friends to do word of mouth for you. You need a website that will come out of Google’s first-page result when people search the term “shaving cream”.

How can you convince Google that your website is the best answer to the inquiry of “shaving cream”? You have to use SEO. SEO does not only make sure that the target keywords are present in your website. It strategically makes your website genuinely useful for your target audience. Google loves helping searchers and with SEO, you can make your website the place where people can get what they need when they want it.

SEO will help you focus on your target market and their user experience. Once you can this done, be ready for the outpouring sales.


What Exactly is Search Engine Optimization?

Search Engine Optimization is usually defined as a set of systematic marketing strategies that makes your website land on the first page of Google or every search engine. It is not magic – it is purely driven by data, analytics, and tests.

It is not a one size fits all marketing, the set of strategies that is effective on one company may not be as effective on another.

It is a continuous process

People change and so are your target customers. You may be raking sales from people you are finding you on Google, but tomorrow may be another story. Google and other search engines update their algorithms more than a hundred times a year. It will be helpful if Google announces every time there is a change, but usually, SEO experts will just be surprised when they suddenly lose their rankings.

From there, they will start analyzing data again, tweak the link building and SEO strategies and conduct testing before they can get the website rank again. This may take hours to weeks (or even months). Add to that, customers also frequently change their shopping behaviors. In the past they just use Google, now they also use social media to look for products. Add to that, they are now shopping with smartphones.

SEO experts adapt to changes based on the data and analytical tools that they use. This is to make sure that you are visible online whether it is in search engines or on social media.

SEO makes evergreen results

Since SEO experts use information and tools, they also know how to make your website adaptable to changes. While there must be some tweaking to be done, there are benefits that can last up to years. If done properly, your SEO ranking can stay even for years to come.

This is because Google and people have begun to trust your brand. If you are able to become the thought leader in your industry, you will surely rank for a long time as people will search for you first should they need to know information about things related to your niche.