3 Logo Design Tips for Small Businesses

Your company logo will be your customers’ first impression of your brand. It is a big part of your visual branding and will appear everything from your physical store and products to your website and social media ads. Simply, it is your company identity. It can make or break your potential customers’ view of your company or brand.

With this in mind, you would think that most business owners will give a lot of thought to their company logo. However, you will be surprised by how many small business owners don’t put as much thought into it. Unless your business belongs to the graphic design industry, it is best to leave it in the hands of a professional graphic artist.

Avoid the temptation to create your own logo or insisting on everything you want to your graphic artist if you are not well versed in this field. There is no shortage of professional graphic artists that you can hire for this task. After all, an effective logo takes professional skill to create.

It is important to consider the message your logo will be sending. Make sure that you are able to communicate what your brand is and who is your target market so the artist can visualize it perfectly in a logo. Here are some tips that you can discuss with your graphic artist.

Font

If you want your artist to include text in the logo, avoid highly stylized fonts. Small business owners’ mistakes include using fonts that are difficult to read. If the customers can’t read your logo, then they will not remember or recognize your name.

Simplicity

Simple logo works best. If your logo is complex, the potential customers will have a hard time knowing what your company actually does. Photo studios can use camera motif logos while flower shops can use floral themes.

Avoid wrong impressions

Make sure that the logo will not be misinterpreted. There are times when certain designs can be seen in different ways. As soon as the graphic artist is done, ask other people for their opinions.

Steps to Achieve Your Digital Marketing Goals

Goals are the keys to success. It serves as roadmaps that bring quick business growth. For digital marketers, they are crucial components that measure how effective their marketing campaigns are through social media channels. In the world of digital marketing, the rise of followers is significant as well as the brand attention that they receive.

Essential Steps to Achieve Digital Marketing Goals:

Step 1: Define your goals

If you know what you want, you win half of the battle. To quantify the success of your digital marketing initiatives, it is important to set clear goals. What do you want to accomplish in a month, a year, 5 years, or 10 years? What is your standard of business success? Your answers are the basis of the strategies that you are going to set up and the metrics that will measure success

Step 2: Establish Metrics

When you establish your metrics or the key performance indicators (KPIs), be specific as possible. It should be measurable, achievable, and realistic. Digital marketers usually look at the Google Analytics to determine the performance of their websites. The analytics show your website’s audience, the content’s performance, and the sources of the existing website traffic. These factors are necessary to your digital marketing activities.

Step 3: Review Your Previous Marketing Strategies

Analyze your previous digital marketing campaigns. Study the current size of your market. Are you ready to level up and offer products to more customers? What are the strengths and winning points of the old strategies? You can integrate them into your new strategies or innovate to gain more profits.

Step 4: Assess the Resources

Resources involve budget, team, and the digital marketing channels. How much can you allocate for the new digital marketing campaign? The budget determines how far are you going to promote your brand. Check which among the digital channels deliver your expected sales and profits. And finally, create a team that will work on the new strategies.

Step 5: Make a plan

Make a written plan for your marketing campaign. Write down your goals, KPIs, and the steps that you and your team will follow. Make a baseline report to gauge the results.

Step 6: Execute your digital marketing strategies.

Everytime you implement your strategies, make sure to measure with analytical tools to know which part to tweak and which works as expected.

Qualities That Digital Marketing Leaders Must Possess

Digital marketing leaders are responsible for developing and overseeing the marketing strategies of a business from the start to finish. They also act as key contacts in every digital marketing campaigns of the company. With many hats to wear in the highly complex and evolving field of digital marketing, it is vital that anybody who handles this department must possess excellent traits such as:

Tech Savvy

This is a given qualification considering the fact that digital marketing is rooted in technology. They must be tech savvy and knows how to utilize various online platforms to bring in sales and profits. It is vital that they know everything about CRM, loT, ESP, CMS, DMP, and other functions of the systems they use to provide services.

Business Acumen

Digital marketing leaders should know how business operates as a whole, not only the marketing aspect. It is an advantage if they have a degree in business or other related courses and obtain professional experiences that will help them in the job.

Analytical

Marketing strategists use their left-brain more often, thus their uncanny ability to ask critical questions, spot trends in data, put systems in place in measuring success, and lay out the key indicators of performance. Digital marketing leaders create test plans using various channels, know how to sift through numerous data before the procurement of what is essential, and everything about finance-related metrics.

Bilingual

In digital marketing, being bilingual means the ability to explain technology and marketing strategies articulately to people who are not familiar with the concepts. Outstanding leaders can speak in a language that everybody understands.

Digital Channel Savvy

They know how to utilize the online marketing channels using the best techniques to execute their strategies. They can build a multi-channel ecosystem that supports the companies’ marketing goals and overall business operations.

Creative

Creativity is a defining factor that makes leaders stand out from the rest. The innovative, highly creative digital marketing leaders can quickly design strategies that give their companies edge on the competition. They know how to create systems using today’s technologies and make great impacts that promise potential growth not only now but in the future.

And most important of all, great digital marketing leaders not only change the economic environment of the business but also train others to do the same.

5 Basic Web Design Skills Small Business Owners Should Know

As an owner of a business owner with a limited budget, you may have to opt to create your own website as a start. However, creating your company website can be overwhelming with hundreds of themes and tools to choose from.

If you don’t know where to start, here are the basic skills that you have to learn first.

  1. Changing a typo/text/etc.

As simple as it may seem, many business owners couldn’t change a simple typo. You may be able to hire a web developer to put up your website, but they can’t do every single typo correction forever. As a website owner, you may want to do some minor changes in text, captions or fonts. You can do it yourself if you actually know how to do it. Spend some time learning how to tweak your website’s content.

  1. Posting a blog article

Many companies who want to be established as the thought-leader in the industry keep informative and helpful blogs for customers and visitors. Some would post a new article every day, others post every week, while a handful would post every month. No matter how frequent you want to make a blog post, it is important to know how to do it yourself. How will you put the article, featured image, date and even edit your desired URL may be simple but important skills.

  1. Posting a YouTube video

Videos are powerful content that you can use in your homepage, product pages, and blog posts. Knowing how to put it in your website is a skill that is easy to learn, yet many are still not capable to do. With videos, more visitors will stay longer on your web pages and this will help your website rank in Google.

  1. Uploading a photo

Photos are important on every webpage. Whether it be a homepage or a contact page, you must be able to know how to upload the photos and how you will position it on a page. Remember that photos can make or break your web design. You must learn how to properly upload your photos on the right page at the right spot.

  1. Rearranging a webpage

There are various themes with different designs that you can choose from. For expert webmasters and web developers, they can rearrange the whole website in just a few minutes. Rearranging can depend on what seems to be the most effective way to convert sales.

How to Build a Startup Online Business From Scratch

People used to think that you have to be rich before you can build a business. The truth is you don’t have to be filthy rich to start a business from scratch. The idea of starting a business must not scare an ordinary person especially if there is a bright idea that needs to be made into a reality.

If you have a business idea that you want to work on to earn a fortune, here are some tips to get started.

Start with what you currently have.

We are now in the 21st century. Money shouldn’t be an excuse. No matter how little you have, you can still build your investment. Start by brainstorming on your business name. Find a freelancer who can create you a logo or create it yourself if you have a flair for art.

Get a domain name for the site from Godaddy and get a cheap hosting. You need a website to start having an online presence. Work from home, but make sure to have a good internet connection.

Follow systematic routines.

To be on the right track, you need to psych up yourself. Own the feeling that you are now an entrepreneur. Start a business routine and stick with it.

Join groups

You may start a sole propriety, but you must not forget to make connections in your industry. Join groups, attend organization events and be active in forums. People who have been longer in the industry can share a lot from their experience. You will not only learn, but you will able be motivated.

Identify your problems

Though you may need a lot to have your online business operational, you must make a list to be organized. You will not be able to find a solution if you do not know the real challenges.