Your company logo will be your customers’ first impression of your brand. It is a big part of your visual branding and will appear everything from your physical store and products to your website and social media ads. Simply, it is your company identity. It can make or break your potential customers’ view of your company or brand.
With this in mind, you would think that most business owners will give a lot of thought to their company logo. However, you will be surprised by how many small business owners don’t put as much thought into it. Unless your business belongs to the graphic design industry, it is best to leave it in the hands of a professional graphic artist.
Avoid the temptation to create your own logo or insisting on everything you want to your graphic artist if you are not well versed in this field. There is no shortage of professional graphic artists that you can hire for this task. After all, an effective logo takes professional skill to create.
It is important to consider the message your logo will be sending. Make sure that you are able to communicate what your brand is and who is your target market so the artist can visualize it perfectly in a logo. Here are some tips that you can discuss with your graphic artist.
If you want your artist to include text in the logo, avoid highly stylized fonts. Small business owners’ mistakes include using fonts that are difficult to read. If the customers can’t read your logo, then they will not remember or recognize your name.
Simple logo works best. If your logo is complex, the potential customers will have a hard time knowing what your company actually does. Photo studios can use camera motif logos while flower shops can use floral themes.
Avoid wrong impressions
Make sure that the logo will not be misinterpreted. There are times when certain designs can be seen in different ways. As soon as the graphic artist is done, ask other people for their opinions.